Business Strategy5 min read
Key Metrics That Matter for Any Business

Raghavendra Prakash
Digital transformation expert

# Key Metrics That Matter for Any Business
Tracking the right KPIs ensures sustainable growth and strategic decision-making.
## Important Business Metrics
### 1. Customer Acquisition Cost (CAC)
- Measures the cost to acquire new customers.
- Lower CAC means more efficient marketing.
### 2. Customer Lifetime Value (CLV)
- Predicts total revenue a customer will bring.
- Helps with long-term business planning.
### 3. Net Profit Margin
- Indicates overall profitability.
- Essential for financial health assessment.
## Conclusion
Focusing on key business metrics enables data-driven growth and better decision-making.