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Business Strategy5 min read

Key Metrics That Matter for Any Business

Raghavendra Prakash

Raghavendra Prakash

Digital transformation expert

Key Metrics That Matter for Any Business

# Key Metrics That Matter for Any Business

Tracking the right KPIs ensures sustainable growth and strategic decision-making.

## Important Business Metrics

### 1. Customer Acquisition Cost (CAC)
- Measures the cost to acquire new customers.
- Lower CAC means more efficient marketing.

### 2. Customer Lifetime Value (CLV)
- Predicts total revenue a customer will bring.
- Helps with long-term business planning.

### 3. Net Profit Margin
- Indicates overall profitability.
- Essential for financial health assessment.

## Conclusion
Focusing on key business metrics enables data-driven growth and better decision-making.